Michael Conrad selected for CUP jury

Michael Conrad, President of the Berlin School of Creative Leadership together with Franco Moretti, ADC*E President, Group Chief Creative Director, Leo Burnett, Italy and Johannes Newrkla, ADC*E Board, Founder and CEO, Bluetango, Austria will once more sit on the CUP jury. For the first time they will be joined also by Jan Pautsch, Creative Director, argonauten G2, Berlin, Germany, Karpat Polat, President, Creative Director, DDB&Co Istanbul, Turkey and Martin Spillmann, Partner and Executive Creative Director, Spillmann/Felser/Leo Burnett Zurich, Switzerland. The jury will work from March 7 to March 10. and winners will be known on March 12.

ICAC, The Intercontinental Advertising Cup was established in 2007 by organizers of the world’s three biggest regional advertising festivals: Asia Pacific’s ADFEST, Ibero-American FIAP and New European Golden Drum. From the first year onwards the ADC*E, Art Director’s Club of Europe, is also a member.

The mission of THE CUP is the affirmation of locally inspired creativity. The purpose of THE CUP is not competition with any other advertising show, but a very new international concept that makes it possible for local creativity to be judged on a global scale by its local merit. It is a natural extension of local festivals with regional judges, who recognize the quality of local creativity and bring a fresh perspective to global judging.

Basic principle of this new advertising competition is that shortlisted entries from participating regional festivals gain exclusive right to enter into the Intercontinental advertising selection judged by the highest level international jurors.