Freitag Brothers President's Lecture
"IDEAS. The FREITAG Gasoline" Growing, nurturing and building a cult brand is no easy task.
Michael Conrad, President of the Berlin School of Creative Leadership, and the Art Directors Club Germany cordially invite you to attend the next President's Lecture featuring:
The Freitag Brothers
Date: Tuesday, September 13th, 2011
Time: 19:00 - 21:00
Location: Berlin School of Creative Leadership
Address: Franklinstrasse 15, 10587 Berlin
RSVP by September 7th
To secure space at this event please send your name and email address to: rsvp@berlin-school.com
Drinks and snacks served following the event.
About the lecture
FREITAG has become a leader in intelligent design, branding and business. Its hallmarks - recycled materials and customizable design - are among its many smart innovations.
Back in 1993, graphic designer brothers Markus and Daniel Freitag were on the lookout for a heavy-duty, functional and water-repellent bag to carry their designs. Inspired by the coloured lorries rumbling along the Zurich highway near their flat, they cut a messenger bag out of an old truck tarpaulin. As the carry belt, they used a second-hand car seat-belt, while an old bicycle inner tube provided the edging. The rest is history.
This lecture will be a rare opportunity to hear the Freitag Brothers tell the extraordinary story of how they gained success through the execution of an idea. Hear how they launched their business together and developed the key aspects of the FREITAG brand, giving it a personality and identity so strong that it has yielded a devoted worldwide customer base.
"It's about people, it's about planet, and it's about profit. I think if those three elements come into balance, I think this is very helpful, and you can create a sustainable operation or a sustainable brand", says Markus Freitag.
Join in the discussion and hear how the 3 P's - people, planet and profits have been effectively combined in creating the FREITAG business model. We very much look forward to seeing you at the Berlin School for what promises to be an exciting event.
"The Berlin School, makes leaders for the creative industries. We say, creatives should lead all industries!" Markus & Daniel Freitag
About the Freitag Brothers
Markus (born 1970) and Daniel (born 1971) Freitag were both raised near Zurich in Switzerland.
Markus completed a four-year apprenticeship as an exhibit and decoration designer (1987-1991) and then an education program for visual design at the school of art and design in Zurich (1991-1993).
Daniel completed a four-year apprenticeship as a commercial artist (1988-1992) and then worked as a freelance commercial artist in various advertising agencies in Zurich (1992-1993).
In 1993 the brothers found FREITAG individual recycled freeway bags.
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President's Lectures are an initiative of the Berlin School of Creative Leadership and the Art Directors Club of Germany. The Berlin School is an independent institute providing advanced leadership education for creative executives in media, entertainment, advertising, journalism and marketing. The next global Executive MBA in Creative Leadership program starts March 18, 2012 in Berlin.