Cannes Creative Leaders kick off

Together with the Cannes Lions International Advertising Festival, the Berlin School launched a new program this past Sunday called the Cannes Creative Leaders Programme.

The program, which consists of two-weeks of executive-level leadership training sessions, is specifically designed to help creative executives lead their companies more successfully.

The 21 participants on the program represent 10 different countries around the world and are all in leadership positions within their company. They will remain in Berlin through June 20th and then move on to Cannes for special sessions surrounding the Cannes Lionos Festival through June 26th.

Photo: The program began with cocktails, Berliner currywurst, a Kickoff viewing of the Cannes Prediction Reel and the world cup Germany vs. Australia match. Here some of the new "Cannes Berliners" gather round the fireplace at the Münzsalon in Berlin Mitte. Visit our Facebook pages for more photos.
________________________________________________________________________________

Combining classroom instruction, festival program insights, and individual participant experiences, the program offers participants an engaging platform to analyze current changes and trends in the industry to formulate a strategy for better leading their respective agencies towards creative excellence.

The program addresses 3 critical areas critical for advancing creative excellence:

(1) the rapidly changing advertising industry landscape

(2) the transformation of media and technology, and

(3) the management of creatives and creativity

During week 1 participants will be based in Berlin, Germany an attend sessions at the Berlin School. In Berlin they will engage in six days of intensive training from Berlin School professors, studying real-world aspects of current advertising and other industry leadership and organisational practice through lectures, interactive case discussions, and small group exercises.  Together, the class sessions and team exercises provide a substantive foundation for analysing effective leadership and change management.  Week One also affords essential preparation for capitalizing on the resources of Cannes Lions in the second week and for the development of the individual plans for building creative excellence.

During week 2 participants will move to Cannes, France where, as Cannes Lions festival delegates, they will have privileged access to the 2010 International Cannes Lions Festival.  Each day will combine exclusive lectures, discussions and group work with immersion in the incredibly rich and varied Cannes Lions environment.  Accessing Festival workshops, Master Classes, and seminars deepens classroom learnings and advances participants’ understanding of these challenges and their skills in addressing them.  Special guests offer further insights on today’s leadership challenges.  Throughout the week, and supported by individual advisement, participants continue to refine their plans for leading their respective agencies’ to greater creative excellence.  The course will concludes with these individual presentations and a group assessment of how they can take skills honed in the programme forward to generate real impact and produce a lasting culture of creativity and innovation in their agencies and across the industry.