4A's Scholarship Winner Announced

Astro - 4A’s and Berlin School Scholarship Program Winner Announced.

Gavin Hoh Off to Berlin to Pursue an Executive MBA Program.

The 4As (Association of Accredited Advertising Agents Malaysia), Astro and the Berlin School of Creative Leadership are pleased to announce the winner of their post-graduate scholarship. The scholarship is offered exclusively to 4As members, annually.

The selected recipient Mr. Gavin Hoh, the Creative Group Head of McCann Erickson, will enroll in the Executive MBA (EMBA) in Creative Leadership at the Berlin School.

Photo: Omar Shaari, Council Member of the 4A's (right) presenting the Astro-4A's Scholarship to Mr Gavin Hoh, Creative Group Head - McCann Erickson Malaysia

The EMBA program, which is based on five 2-week modules over a span of one year, will commence on February 28, 2010. The modules will be conducted in Berlin and other creative industry hotspots like New York, LA, Tokyo and Shanghai.

At the scholarship presentation ceremony, Omar Shaari, Council Member of the 4As said, “We are extremely honored to have the Berlin School of Creative Leadership, at Steinbeis University in Germany, to collaborate with us on the Astro - 4A’s Scholarship program, and to host the recipient of this scholarship.

“This is our first collaboration with this prestigious school in Germany, and we look forward to being able to continue this partnership,” said En. Omar.

The scholarship package valued at RM300,000 (€60,000) will cover the full fees and a stipend for expenses.

“I am extremely elated for being selected to attend this Executive MBA (EMBA) program at the Berlin School as it opens up a window of opportunity to interact with reputable names in the international scene. It presents an opportunity to develop my leadership skills, and add value to both my clients and colleagues at McCann,” said Mr. Gavin Hoh.

"The Berlin School is pleased and excited that this year's Astro - 4A's Scholarship has been awarded to Gavin Hoh, Creative Group Head at McCann Erickson Malaysia. Of the many strong candidates who applied for the award, Gavin's thesis proposal on how the next generation of Asian brands will rise to dominance impressed the admission committee the most.

“In establishing this scholarship, the Berlin School hopes to acknowledge the fresh creative work coming out of Malaysia at the moment, as well as strengthen ties between Malaysia and the global creative community connected to the Berlin School,” commented Mr. Sheridan Johns, Director, Berlin School of Creative Leadership.

As part of this scholarship program, Gavin Hoh is expected to submit a thesis at the end of the program. Upon successful completion of the program, he will be required to remain in the advertising industry for three years.

Related Links:
Adoi Magazine: McCann's Gavin Hoh Off to Berlin!
Marketing Interactive: McCann's Creative Bags Scholarship