Why Leading Creative Companies Choose the Berlin School
More and more award-winning creative companies are sending their second or third participant to the Berlin School of Creative Leadership. The new EMBA cohort starting in March will include the third participant from Almap BBDO, Cannes Lions Agency of the Year 2010 & 2011, as well as the the third participant each from Dentsu and Ogilvy, and the fourth from TBWA.
“Talent isn’t synonymous with leadership. The first is impossible to teach, the latter not,“ said Marcelo Serpa, Co-CEO and Creative Director of Almap/BBDO in Brazil. ”The Berlin School’s Leadership EMBA helped us develop some of our best creative people into the leaders they are now.”
A repeat customer is the surest confirmation that a program is adding value to the companies and people it serves. "Re-purchase is the ultimate criteria for a successful brand.” comments Berlin School’s Founding President, Michael Conrad. “This, together with our high recommendation rating from our alumni, underlines the strength and value of the Berlin School’s distinct Executive MBA program."
Award-winning AlmapBBDO Creative Director Luiz Sanches and memeber of the inaugral Berlin School “Pioneer Class” explained, “AlmapBBDO really invested time and energy into send me to the school, and right now the agency receives all the money that it invested back with awards and business.”
Specifically, the Berlin School taught creatives at AlmapBBDO how to manage various facets of the business and become more efficient while also being more flexible in a high-pressure environment. “Now my day has 36 hours, where it used to have 24,’ jokes Luiz. “After the Berlin School you start to manage your time very well; you start to be more direct and resolve problems, and attend to clients’ problems. It changed how I approach business and how I run my life.”
Germany based Scholz & Friends has also sent several of its team members to the Berlin School EMBA program, including Matthias Spaettgens, Managing Director Berlin, and Matthias Schmidt, Managing Director Hamburg. Sebastian Turner, a co-founder of the Berlin School and former Partner at Scholz & Freinds before it was sold to WPP in 2011, was a also a member of the Berlin School pioneer EMBA class.
“The Berlin School gave me the framework, the inspiration (and the pressure) to rethink and refine the orchestration strategy of Scholz & Friends,” said Turner. “Due to the concept of orchestration, Scholz & Friends became the largest independent communication group in Europe. Starting from scratch, our PR division became one of the largest in Germany within a few years, and the same holds true for our Design, Event and Online businesses.”
Whether it is through giving students the tools they need to start a new division for their company, developing them into creative leaders with management training that is specific to the creative industry, or helping them get fresh inspiration with a network of visionaries, the Berlin School is dedicated to a continuing tradition of helping our students turn their companies into award-winning industry leaders and lifetime members of the Berlin School family. The Berlin School is honored and privileged by the role it is playing in developing leaders at top creative companies around the world and continues to work hard to consistently meet and surpass the high expectations set by the industry.