Sir John Hegarty Berlin School Scholarship Winner Announced

The special scholarship was created in honour of Sir John Hegarty, and was open to female executives in IPA member companies who have a minimum of seven years of leadership experience, and who demonstrate a strong professional background and track record of creative excellence. It includes full tuition fees (worth £42,000) and consists of five two-week modules to be completed across two years around the world (Berlin, New York, Los Angeles, Tokyo and Shanghai).

As well as her work providing strategic excellence across a broad spectrum of both national and international clients over the past 10 years at TBWA\Manchester, Lorna has authored a number of winning IPA Effectiveness papers. She is a member of the IPA's Value of Advertising Group, whose aim is the development of effectiveness culture amongst the UK agency and client community. She was particularly instrumental in the development of the IPA’s Eff Test, the first national qualification in effectiveness evaluation techniques designed to elevate the skills of young planners across the industry, and has been invited to become Deputy Convenor of Judges for the IPA Effectiveness Awards 2011 and Convenor in 2013.

Says Lorna: “I am incredibly honoured to have been awarded this scholarship and would like to thank Sir John Hegarty, the Berlin School of Creative Leadership, and the IPA and for the opportunity, as well as TBWA\ for their support of my candidature. I fully intend to make the absolute most of being the inaugural recipient and hope to harvest some insight into global leadership cultures that can be used to interrogate how we run our creative businesses here in the UK.”

Photo: Lorna Hawtin, Disruption Director at TBWA\Manchester

Says Patrick Mills, Professional Development Director, IPA: “We were thrilled by the number and quality of applications for this scholarship; it demonstrates the industry’s desire to keep on learning and developing. It is fantastic to see Lorna win the scholarship, she is a thoroughly deserving and popular winner."

The scholarship has been created in honour of Sir John Hegarty’s generous support and contribution to the School, as industry mentor both inside and outside the classroom.