President's Lecture featuring Thomas Burrell & Adrian Botan
The Power of Perception: Overcoming Inferiority Complexes Through Effective Communication
Michael Conrad, Berlin School President, cordially invites you to attend the next Berlin School President's Lecture featuring:
Chairman Emeritus & Founder
Adrian Botan (Berlin School EMBA 2010)
Creative Partner &
Regional Creative Director CEE
McCann Erickson Romania
DATE: Wednesday, July 25th, 2012
TIME: 19:00 - 21:00
LOCATION: Berlin School of Creative Leadership
ADDRESS: Franklinstrasse 15, 10587 Berlin
RSVP by July 18th: email@example.com
About the Lecture
Inferiority complexes are difficult to overcome an even more difficult to correct. However, effective and intelligent communication can offer a powerful and persuasive tool for breaking down misperceptions and restoring confidence to disenfranchised groups and minorities. How exactly does one best go about correcting negative stereotypes and changing public perception? What modern communication practices have proven to be effective in helping address inferiority complexes? What implications do negative perceptions and inferiority complexes have on business and society?
About the Speakers
Advertising industry visionary Thomas Burrell broke barriers in the media industry when he launched his Chicago-based ad agency in 1971. The company was established with the intention of forging an authentic and respectful relationship with the African American consumer, and to tap into how the Black Aesthetic could also appeal to the general market consumer. For decades, Burrell fought for industry diversification and the opportunity for black agencies to gain general market accounts. In his recent book, Brainwashed: Challenging the Myth of Black Inferiority (2010) Burrell examines how negative images and stereotypes have impacted America’s view of African-Americans. Burrell is Chairman Emeritus and Founder, Burrell Communication.
Adrian Botan (Berlin School EMBA 2010) joined McCann Erickson Romania in 1998. In the fourteen years there as a creative director, his team has won over 150 awards for creativity and effectiveness in competitions spanning from New York Festivals to Cannes and Epica or Eurobest, while McCann Romania was six times the Agency of the Year in three national and regional competitions. In 2007 McCann Romania entered the Gunn Report’s Top 50 creative agencies in the world. In 2011, under Botan’s leadership, McCann Romania became the first ever agency in Central and Eastern Europe to take home not one but two Grand Prix and Titanium in Cannes Lions Festival for the campaign “American Takeover” for ROM Chocolate, followed by a clever new campaign to change the negative image of Romania using Google search.