Cindy Gallop President's Lecture

Cindy Gallop
CEO, IfWeRanTheWorld

DATE: Wednesday, January 26th, 2011
TIME: 19:00 - 21:00
LOCATION: The Art Directors Club
ADDRESS: 106 West 29th Street, New York 10001

Drinks and snacks will be served following the lecture.

RSVP: Seating is limited. To secure space at this event please send your name and email address by January 21st to: rsvp@berlin-school.com

About the Lecture
The biggest pool of untapped resource in this world is human good intentions that never translate into action. What if you could turn every single good intention that each of us has daily, into action at the moment of intention? And what if you could also do that with brand and corporate good intentions, and activate both collectively into shared action, against shared objectives, that would produce shared and mutually ownable results? Cindy Gallop explains how, in a world where transparency is the new personal and business reality, microactions are the new tweets; user-generated action is the future of the social web; and Action Branding is the future of advertising.

About Cindy Gallop
Cindy Gallop's background is brandbuilding, marketing and advertising - she started up the US office of ad agency Bartle Bogle Hegarty in New York in 1998 and in 2003 was named Advertising Woman of the Year. She is the founder and CEO of www.IfWeRanTheWorld.com, a radically simple web platform designed to help change the world one microaction at a time, which launched in beta with a demo at TED 2010, and of www.makelovenotporn.com, launched at TED 2009. She acts as board advisor to a number of tech startups and also consults, describing her consultancy approach as 'I like to blow shit up. I am the Michael Bay of business.'