New white paper features insights from faculty and top creative leaders
In response to the current economic crisis, the Berlin School has prepared a white paper with insights from its academic and creative faculty on the challenges and chances for executives in creative industries.
Anchored by a working paper from Academic Director Doug Guthrie as well as Special Advisor to the Academic Director David Slocum, the package also includes ideas and input from leading creative industry executives such as Jean-Marie Dru (CEO, TBWA Worldwide), Akira Kagami (Executive Creative Director, Denstu, Inc.) and Keith Reinhard (Chairman Emeritus, DDB Worldwide). They are joined by such Berlin School academic faculty as Jean-Marie Hiltrop, Werner Seebacher, Stuart Dixon and Jean-Phillippe Deschamps.
The consensus is that the crisis is bringing wrenching structural change to most creative industries, but those who seize the opportunity can survive and thrive during this period. There is a special section on how the crisis is affecting the advertising industry in particular.