How to Get People to Talk to You
Sudhir Venkatesh, Chair of the Berlin School's Academic Advisory Board, recently wrote an interesting blog post about "getting people to do an interview" for the Freakonomics blog (Freakonomics is the name of a bestselling series of books which also feature Sudhir and his work). Since Berlin School students all have to nail down important people to interview for their thesis projects, we thought this would be a handy article to pass along. Some interesting points Sudhir mentions are approaching people for a "conversation" rather than an interview, as often that will lead to more interesting insights and help avoid the PR Pitch that often accompanies an official interview with a high-ranking member of a company. For those of us who are also conducting surveys for the thesis, he talks about the idea of shirking the traditional questionnaire approach for individuals and instead looking at getting the opinions of groups of people or networks. Whether you are working on a thesis or just want to master the art of interviewing, the post is definitely worth a read!