'Hegarty on Advertising - Turning Intelligence into Magic'

The man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal 'Vorsprung durch Technik', amongst many, many other highly successful campaigns for major brands, discusses in this Berlin School President's lecture some of the ideas and insights published in his new book, 'Hegarty on Advertising - Turning Intelligence into Magic'. The lecture addresses some of the all important questions in advertising and draws from the wisdom and experience accumulated during Sir John's extraordinary story spanning over four decades in the business.