D&AD is a not-for-profit organisation that represents the international design, advertising and creative communities. More than any other organisation, D&AD sets industry standards, educates and inspires the next generation and promotes the importance of creativity, innovation and ideas within the business community. After over 40 years, D&AD remains the only association that embraces the full communications mix and recognises the increasing importance of integrated communications.
The Siegfried Vögele Institute (SVI) is a subsidiary of Deutsche Post and Germany’s leading institute for research, training and consulting in Dialog Marketing. The Institute has pledged to fund a full-time academic chair in dialog marketing at Steinbeis University - Berlin School of Creative Leadership. By joining forces with the SVI and Deutsche Post, the Berlin School has entered a partnership with one of the world’s leading global logistical services providers, including Europe’s largest postal service provider for mail, express, and logistics services. Deutsche Post also offers financial services through its Deutsche Postbank division.
Contagious is a quarterly intelligence briefing in magazine, DVD and online format. It identifies the ideas, trends and innovations behind the world's most revolutionary marketing strategies. Contagious recognises that strategic creativity remains the last legal way to gain an unfair advantage over the competition. From design through to marketing and retail, Contagious analyses the creativity and the strategies behind the brand ideas that work.
idee08 celebrates, promotes and reports the best ideas in communications. idee08 is the new place to be for everyone who believes in the power of great ideas. idee08 presents video segments covering new ideas in all aspects of communications including TV spots, trailers, virals, events, promotions, ambient media and of course all forms of print and digital media.
Executive MBA students have open access to The Gunn Report Library. This library is a unique showcase and a valuable source of fast – and highly useful – information for creative departments, new business teams, planners and account managers in the creative industries.
Executive MBA participants have access to Beam Box for researching best-of-the-best advertising covering four decades. Material can be searched according to twelve selection criteria including product category, advertising message, dramatic format and creative features.
