Video & Photo Gallery

Berlin School "TentTalks"

Michael Conrad's conversations with members of the Berlin School faculty in the specially for the Berlin School designed tents labeled "TENTtalks" will be an ongoing series of in-depth, personal talks on creative leadership issues and topics.

Rishad Tobaccowala is the CEO of Denuo and is a member of the Berlin School of Creative Leadership Board of Directors. He is media futurist, provocateur and creative leader par excellence. In conversation with Michael Conrad, President of the Berlin School, Rishad contrasts the use of new and old media by Barack Obama and Hillary Clinton to build greatly contrasting brands and messages during the current democratic primary race. We learn from Michael and Rishad, two titans of the communications industries, why never to ignore the underdog and why "The Future Comes From The Slime."

Renn Zaphiropoulos, 52 years of high tech management experience have made Renn Zaphiropoulos, former CEO of Versatek-Xerox, an insightful expert in entrepreneurial leadership, strategy, innovation, start-ups, motivation, inspiration and exit strategies. In this Berlin School TentTalk Michael Conrad and Renn discuss: Leaders' ability to define a problem in a way to promote creativity... Balancing spontaneous, intuitive action with cold blooded analysis to chose a business direction... Hiring based on clear expectations -- as if writing a play with distinct roles for each character... The process of convincing people of your ideas by coupling in with their culture... Thinking much like a philosopher Zaphiropoulos sheds new light on creative leadership. "If a person is a camelia you put them in the shade, if they are a rose you put them in the sun."

Washington Olivetto, Chairsman W/Brasil, has captivated the public with groundbreaking creative work and earned a pop-star status in his home country Brazil. Considered one of the most important figures in the international advertising community, one of his campaigns (BomBril) gained him a place in the Guiness Book of Records as the campaign longest on the air with the same lead character (more than 160 commercials over the sixteen years). In this "Tent Talk" Olivetto shares his thoughts with Michael Conrad on successful strategies for creative companies and what is needed to stay on top in the advertising industry.

Jean-Marie Hiltrop, What is the importance of finding balance between "strategic" and "open" leadership styles? In this insightful interview, Professor Jean-Marie Hiltrop shares his views on different creative leadership styles and how they can help companies consistently achieve the highest creative quality standards possible. A distinguished Professor of Human Resource Management at Copenhagen Business School, Jean Marie Hiltrop regularly coaches, trains and advises senior executives in various international companies including IBM, Nestlé, Nokia, Sun Mircosystems, Unilever and Volvo.

Paul Kemp-Robertson, Through providing valuable information on creative effectiveness to creatives, planners, agency managing directors as well as clients, Contagious Magazine founder and Editor-in-Chief Paul Kemp-Robertson has successfully cornered a very competitive niche in a very competitive market. Building on his impressive experience in the advertising industry, Kemp-Robertson shares the story behind the creation of Contagious Magazine and talks about what it takes to lead a fresh product through development and growth.

Werner Seebacher, Does budgeting have a place in the world of a creative executive? Werner Seebacher, Financial Management & Controlling at School of Management and Innovation / Steinbeis-University Berlin thinks so. Foreign to most creative executives, basic budgeting skills can help creative executives improve the quality, performance and overall competitiveness of their company. In this candid interview Professor Seebacher explains that by mastering the numbers creatives are able to determine how and where to better exert influence in their company and with their clients.

Tokyo "TentTalks"

These Berlin School Tokyo TentTalk were captured at Dentsu which hosted the Berlin School Executive MBA Program visit to Japan for sessions on "Leading Innovation." Michael Conrad and Professor Eoin Banahan interview successful creatives and experts on Japanese styles of creative leadership and innovation.

Professor Yo Oshima, Waseda Business School casts light on the differences between traditional styles of Japanese and Western business leadership. Speaking with Professor Eoin Banahan of the Berlin School, Professor Oshima explains the the important values of harmony and collective wisdom among innovative creative teams. Today, he explains, Japanese styles of humble and self-reflective leadership focused on the "long view" are being mixed with more short-term and "headlong" Western approaches.

Berlin School Animation

Leading People - Remember What Michael Conrad Said
The first of three viral videos created by the Berlin School on issues of Creative Leadership. Watch and listen as an animated Pierre Casse, Dean of the Berlin School, answers an important question from Executive MBA Participant, Mihaela Nicola: "Professor, what if two guys in my company fall in love?"
Visual Concept & Production: Veronika Samartseva, Sonja Rohleder

Change without failure
The Berlin School Executive MBA class of participants recalls the words of Jean-Marie Dru, President & CEO, TBWA, as he describes to them the delicate balance required to make changes in a company. Luiz Sanches, Creative Director of AlmapBBDO listens in and tries to take careful notes.
Visual Concept & Production: Veronika Samartseva, Sonja Rohleder

Four Creative Freedoms in a World of Fear
The third viral video created by the Berlin School on issues of Creative Leadership. Sebastian Turner shares the words of Keith Reinhard after Professor Pierre Casse frightens the Berlin School Participants, telling them they live in a world of fear!
Visual Concept & Production: Veronika Samartseva, Sonja Rohleder