Berlin School

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History

The Berlin School campus (day and night shots) lies in the heart of the city by the River Spree.

The Berlin School of Creative Leadership was founded by a group of executives from the creative industries who believe that leadership is the key to raising the standards in their field. It began as a simple idea only a few years ago, begun as an initiative at the Art Director's Club Germany.

It was their view that the "creatives" in the creative industries should take more responsibility for leading their companies. In today's market, consistently high levels of creativity and innovation are the most important aspects of determining success in business. Who better to lead this than those who have risen through the ranks by practicing the craft themselves, be it as creative director, editor, producer, copywriter, marketer, designer, etc.

The goal of turning great creatives into great creative leaders captured people's attention, and the first class kicked off in 2006 with a global group of participants from industries like advertising, broadcasting, marketing and education. The first classs graduated in 2008, and since then three more groups have begun the Executive MBA Program in Creative Leadership.

In the meantime this idea has attracted top academic faculty from around the world, as well as leading industry figures who generously lend their time and energy to teach and lecture at the school.

Along the way the program has also attracted more executive participants from positions that aren't necessarily creative, but who want to learn how to lead for creativity and innovation in their companies. And as our community has grown, so have our ambitions.

We are a young, vibrant organization with a short but colorful history. We invite you to get to know the people of the Berlin School and be a part of our journey to help bring leadership excellence to the creative industries.